Co-founder, School of Critical Design
Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking
Gemma is an Amsterdam based researcher and strategist specialising in semiotics, cultural insight and futures thinking. Her work explores the connections between people and their bodies, habitats, communities and planet. She works with designers and communicators to create experiences and strategies with imagination, cultural resonance and bravery.
In the decade since her masters in Culture and Creative Industries at Kings College, Gemma has worked on innovation, brand strategy and design projects with organisations including Microsoft, United Nations, IHG, PepsiCo and HB Reavis. She guest lectures a course on critical research methods for design on MA Strategic Design HFG Schwäbisch Gmünd. She is a co-founder of the School of Critical Design, a forum for exploring and teaching experimental methods for design and business to address critical social and environmental issues.