Speculative Everything

In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be -- to imagine possible futures.

J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

All author's posts
Gemma Jones

Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking

All author's posts

December 17, 2020

Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be -- to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose "what if" questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more -- about everything -- reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.

https://www.amazon.co.uk/gp/product/0262019841/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=0262019841&linkCode=as2&tag=neeleyworld01-21&linkId=6f21304803c245d705fa242fad52cbba

Featured Courses
Further Reading
Beyond Academia: Why Professional Speculative Design Training Outpaces Traditional University Programs
The field of speculative design has moved from experimental academic studios to boardrooms of Fortune 500 companies, government policy labs, and innovation centers worldwide. As organizations increasingly recognize the strategic value of futures thinking, a critical question emerges: where can professionals gain the skills to apply these methods effectively in real-world contexts?While several prestigious universities now offer speculative design programs, the landscape of professional education reveals a significant gap between academic theory and applied practice. For professionals seeking to master speculative design methodologies and create organizational impact, understanding this distinction is essential.
March 9, 2026
Navigating Tomorrow: How Design Strategy Consultancies Shape Future-Focused Innovation
In an era of accelerating technological change and mounting uncertainty, organizations face a critical challenge: how do you prepare for futures that don't yet exist? Enter the world of speculative design, critical design, and futures thinking—disciplines that help companies move beyond incremental improvements to envision and design for multiple possible tomorrows.
February 2, 2026