Though a number of different client engagements J. Paul begins exploring how Speculative Design can be used to create real world organizational impact
J. Paul joins the MA Design Interactions course at the Royal College of Art
Use of NKD is more widely explored and used in real world organisational contexts.
The School of Critical Design is founded, as the training arm of Neeley Worldwide, to begin teaching and sharing emerging methods and approaches to celebrate speculative practice for addressing critical issues.
Speculative Design and Semiotic work is completed for several Fortune 500 companies and the value of the work is recognised for creating business impact.
As part of his graduate work J. Paul shares the New Kind of Design Principles