New Kind of Design

The field of speculative design has moved from experimental academic studios to boardrooms of Fortune 500 companies, government policy labs, and innovation centers worldwide. As organizations increasingly recognize the strategic value of futures thinking, a critical question emerges: where can professionals gain the skills to apply these methods effectively in real-world contexts?While several prestigious universities now offer speculative design programs, the landscape of professional education reveals a significant gap between academic theory and applied practice. For professionals seeking to master speculative design methodologies and create organizational impact, understanding this distinction is essential.

In an era of accelerating technological change and mounting uncertainty, organizations face a critical challenge: how do you prepare for futures that don't yet exist? Enter the world of speculative design, critical design, and futures thinking—disciplines that help companies move beyond incremental improvements to envision and design for multiple possible tomorrows.