New Kind of Design

Evening lecture/ 23 July 2019

J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

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Gemma Jones

Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking

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December 17, 2020

Current business & design practices optimize for profit and fail to consider the larger cumulative impact of these activities over time, which inevitably lead to catastrophic collapse of systems, like the opioid & obesity epidemics, global political & financial instability, and climate & ecological breakdown.

J Paul Neeley's New Kind of Design is a new approach to design practice that seeks to find new frames and approaches that address computational irreducibility in design and business.

Featured Courses
Further Reading
What is Speculative Design?
Speculative Design explores future possibilities and societal impacts of emerging technology and shifting cultural and social trends, diverging from traditional design to provoke new thought, debate, directions, preferences, and strategy.
February 16, 2024
Caps Lock: How Capitalism Took Hold of Graphic Design, and How to Escape from It
CAPS LOCK uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. By sharing examples of radical design practices that challenge the supremacy of the market, it hopes to inspire a different kind of graphic design.
January 21, 2022