New Kind of Design

Evening lecture/ 23 July 2019

J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

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Gemma Jones

Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking

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December 17, 2020

Current business & design practices optimize for profit and fail to consider the larger cumulative impact of these activities over time, which inevitably lead to catastrophic collapse of systems, like the opioid & obesity epidemics, global political & financial instability, and climate & ecological breakdown.

J Paul Neeley's New Kind of Design is a new approach to design practice that seeks to find new frames and approaches that address computational irreducibility in design and business.

Featured Courses
Further Reading
Speculative Design Examples
Speculative Design goes beyond solving current problems, focusing instead on what could happen in the future. It uses design as a tool to create scenarios, products, and services that question current trends and explore the implications of emerging technologies, societal changes, and environmental challenges. Let’s look at some compelling speculative design examples that illustrate the depth and diversity of the approach.
June 19, 2024
Speculative Design vs. Design Fiction
"What is the difference between Speculative Design and Design Fiction?" – This is a question that invites us into a nuanced exploration of two closely related, yet distinct, fields within the broader umbrella of futures design. Both fields are concerned with the future and both employ imagination and creativity to explore possibilities beyond the constraints of current reality. However, their approaches, objectives, and methodologies reveal subtle differences.
June 19, 2024