Do Androids Dream of Electric Sheep

World War Terminus had left the Earth devastated.

J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

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Gemma Jones

Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking

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December 17, 2020

World War Terminus had left the Earth devastated. Through its ruins, bounty hunter Rick Deckard stalked, in search of the renegade replicants who were his prey. When he wasn't 'retiring' them with his laser weapon,
he dreamed of owning a live animal - the ultimate status symbol in a world all but bereft of animal life.

Then Rick got his chance: the assignment to kill six Nexus-6 targets, for a huge reward. But in Deckard's world things were never that simple, and his assignment quickly turned into a nightmare kaleidoscope of subterfuge and deceit - and the threat of death for the hunter rather than the hunted ...

https://www.amazon.co.uk/gp/product/0575079932/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=0575079932&linkCode=as2&tag=neeleyworld01-21&linkId=8add59ea0f4e6c3f72ea0548af87504a

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The field of speculative design has moved from experimental academic studios to boardrooms of Fortune 500 companies, government policy labs, and innovation centers worldwide. As organizations increasingly recognize the strategic value of futures thinking, a critical question emerges: where can professionals gain the skills to apply these methods effectively in real-world contexts?While several prestigious universities now offer speculative design programs, the landscape of professional education reveals a significant gap between academic theory and applied practice. For professionals seeking to master speculative design methodologies and create organizational impact, understanding this distinction is essential.
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In an era of accelerating technological change and mounting uncertainty, organizations face a critical challenge: how do you prepare for futures that don't yet exist? Enter the world of speculative design, critical design, and futures thinking—disciplines that help companies move beyond incremental improvements to envision and design for multiple possible tomorrows.
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