The Anthropology of the Future

Study of the future is an important new field in anthropology. Building on a philosophical tradition running from Aristotle through Heidegger to Schatzki, this book presents the concept of 'orientations' as a way to study everyday life.

Gemma Jones

Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking

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J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

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December 17, 2020

Study of the future is an important new field in anthropology. Building on a philosophical tradition running from Aristotle through Heidegger to Schatzki, this book presents the concept of 'orientations' as a way to study everyday life. It analyses six main orientations - anticipation, expectation, speculation, potentiality, hope, and destiny - which represent different ways in which the future may affect our present. While orientations entail planning towards and imagining the future, they also often involve the collapse or exhaustion of those efforts: moments where hope may turn to apathy, frustrated planning to disillusion, and imagination to fatigue. By examining these orientations at different points, the authors argue for an anthropology that takes fuller account of the teleologies of action.

https://www.amazon.co.uk/Anthropology-Future-New-Departures/dp/1108434371/ref=as_li_ss_il?keywords=anthropology&qid=1557850628&s=books&sr=1-12&linkCode=li3&tag=neeleyworld01-21&linkId=3d6d1ac2b6599a3ad8add3e335d681a5&language=en_GB

Further Reading
Visions from Latin America: Critically navigating uncertain futures (Part one)
Evening lecture/ 26 November 2020
December 8, 2020
Circa Lunar: A conversation with Ted Hunt and Gemma Jones
School of Critical Design Co-founder and cultural semiotician Gemma Jones sat down for a long-distance chat with Fellow Ted Hunt to talk about his latest project, Circa Lunar
December 17, 2020