Choices, Values and Frames

This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice.

Gemma Jones

Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking

All author's posts
J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

All author's posts

December 17, 2020

This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volume, Judgement Under Uncertainty, this book brings together seminal papers on prospect theory from economists, decision theorists, and psychologists, including the work of the late Amos Tversky, whose contributions are collected here for the first time. While remaining within a rational choice framework, prospect theory delivers more accurate, empirically verified predictions in key test cases, as well as helping to explain many complex, real-world puzzles. In this volume, it is brought to bear on phenomena as diverse as the principles of legal compensation, the equity premium puzzle in financial markets, and the number of hours that New York cab drivers choose to drive on rainy days. Theoretically elegant and empirically robust, this volume shows how prospect theory has matured into a new science of decision making.

https://www.amazon.co.uk/Choices-Values-Frames-Daniel-Kahneman/dp/0521627494/ref=as_li_ss_il?_encoding=UTF8&pd_rd_i=0521627494&pd_rd_r=a4049b95-789b-11e9-81e8-7bb07521e44e&pd_rd_w=phU5r&pd_rd_wg=JknRg&pf_rd_p=18edf98b-139a-41ee-bb40-d725dd59d1d3&pf_rd_r=E9BA5Z6HP1FQHDHEGVGJ&psc=1&refRID=E9BA5Z6HP1FQHDHEGVGJ&linkCode=li3&tag=neeleyworld01-21&linkId=f4e3db26ebfb7251cf47d7902c7e908d&language=en_GB

Featured Courses
Further Reading
What is Speculative Design?
Speculative Design explores future possibilities and societal impacts of emerging technology and shifting cultural and social trends, diverging from traditional design to provoke new thought, debate, directions, preferences, and strategy.
February 16, 2024
Caps Lock: How Capitalism Took Hold of Graphic Design, and How to Escape from It
CAPS LOCK uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. By sharing examples of radical design practices that challenge the supremacy of the market, it hopes to inspire a different kind of graphic design.
January 21, 2022