Malex Salamanques

Malex is a British - Venezuelan designer & strategist centering her practice at the intersection of semiotics & cultural insight, design and speculative futures.
She holds a Master’s degree (Distinction) in Design and Branding Strategy from Brunel University (UK) and a BA degree in Graphic Design & Visual Communication from Prodiseño (Venezuela), where she worked subsequently as Associate Professor of Graphic Design until 2004, when she moved to the U.K.

A pioneer in the use of cultural insight and semiotic coding to directly and specifically guide design, she has developed a unique approach and methodology to inform multiple aspects of creative execution and NPD. Since starting her own creative agency Mundano based in Colombia and the UK, she has helped disruptive Latam business to conceptualise and develop meaningful brands and services that are changing the landscape in their categories including hospitality, food retail and health care.
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She is interested in exploring ways in which Critical and Speculative Design Practices can help to imagine alternative narratives of decolonised futures for Latin América.