THE SCHOOL OF Critical Design
Next Design & Business

Come create the future with us

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Applied Speculative Design

Welcome to the School of Critical Design. We are an experimental design school dedicated to the application of emerging methods (like speculative design) to innovation, research, design and strategy.

We have over 12 years of experience applying speculative design methods to help organizations better understand the possibilities of and design the future.

Our professional and academic courses and workshops offer new ways for individuals and organisations to meet the critical challenges facing our planet, people and businesses now, and the for next 1000 years.

Come and explore the future with us.

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WE'VE Trained TaLENTED PEOPLE at SOME AMAZING ORGANIZATIONS
Featured Courses

What is Speculative Design?

Speculative Design is the design of future products and services to understand the impact and implications of emerging technology and social or cultural trends.

Speculative Design is a discipline that seeks to help us understand anew our current state by exploring futures possibilities.

Speculative Design is closely related to critical design, design futures, or design fiction, with these variations emerging from the particular focus, interest, or intent of the designer.

Speculative Design disconnects design from the immediate needs of the business, industry, or the marketplace, and lets us use design to ask new kinds of questions, and create new kinds of value for the organization.

Speculative Design can enhance organizational decision making, by de-risking future possibilities, creating new context, and by generating empathy for future customers / citizens / employees / people / planet.

Speculative Design can work in research, strategy, product, service, and system contexts, in both innovation and development, and across various industries, both tech and non-tech focused.

Speculative Design is a radical expansion of purview, that reframes our current state options. By "closing the loop" we return from the explored future to a better understanding of product, investment, and research opportunities available to us today.

Speculative Design is in a normalizing phase of adoption, with companies and organizations training individuals, bringing the capabilities in house, and embedding futures practice into their process and decision making.

We are dedicated to the acceleration of this normalization, giving individuals and oranizations the tools and confidence to apply speculative design in their particular context and create new kinds of meaningful value.

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BESPOKE LEARNING

Interested in bringing speculative design or semiotics for innovation into your wider organization?

Skill up your team

We can run any of our open enrollment courses or lectures as a dedicated session for your organization or in-house teams.

Custom Experience

We can develop custom topic and futures explorations for your organization to explore.

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Join us And EXPLORE THE FUTURE

New ways into complexity

We explore and help you apply new kinds of thinking and approach to create meaningful impact in the world.

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ThINKING
Caps Lock: How Capitalism Took Hold of Graphic Design, and How to Escape from It
CAPS LOCK uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. By sharing examples of radical design practices that challenge the supremacy of the market, it hopes to inspire a different kind of graphic design.
January 21, 2022
The Dawn of Everything: A New History of Humanity
The Dawn of Everything aims to fundamentally transform our understanding of the human past and offers a path toward imagining new forms of freedom, new ways of organizing society.
January 21, 2022
Deep Adaptation: Navigating the Realities of Climate Chaos
‘Deep adaptation’ refers to the personal and collective changes that might help us to prepare for – and live with – a climate-influenced breakdown or collapse of our societies. It is a framework for responding to the terrifying realization of increasing disruption by committing ourselves to reducing suffering while saving more of society and the natural world.
August 25, 2021