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New Kind of Design

3 Virtual Session, 3hrs each
Mar 21, 22, 23 _ 2022
A deep dive into emerging design principles and practice for complexity
£ 1,000 GBP
£ 1,000 GBP

What if the way in which we design today was actual the cause of many of the problems we are trying to solve? In this course you'll take a deep dive into New Kind of Design (NKD), a revolutionary emerging design approach to dealing with and designing around complexity in the modern world. You'll learn how you can apply NKD approaches within business and organisational contexts to create meaningful impact. You'll get up to speed on the latest thinking, methods, and techniques related to NKD practice. We'll focus on practical applications of the approach, and prepare individuals to apply what they have learned to their own practice or organizational settings. This course is perfect for researchers, strategists, designers (service _ systems _ experience _ UX/UI), product leads, and business leaders. You should leave the course with an entirely new frame of reference for understanding and addressing complex challenges.

3 Virtual Session, 3hrs each
Mar 21, 22, 23 _ 2022
13:00 - 16:00 GMT

Additional Details:

- New Kind of Design has been developed by J. Paul Neeley over the past 10 years

- NKD addresses problems with current design techniques (Design Thinking, Innovation) as they apply to complexity

- NKD addresses the intersections of complexity and computational irreducibility in design & business

- NKD is a collection of principles and practices that change the way we approach "problems" and see "solutions"

You will leave with:

- A radical new approach to product and service development & innovation

- An empathetic approach to systems thinking

- Frameworks for connecting long term considerations and near term action

- Freshly ignited creativity and energy for change

- An approach to shaping organisational change, strategy and purpose

- Opportunities for networking around deep purpose with other alumni

This course is for:

- Designers, Strategists, Product Managers, Leaders, Researchers, or anyone interested in new ways of dealing with complexity in their work

- Anyone interested in learning about complexity or systems theory

- Anyone interested with experience in design thinking, or related design fields

- Anyone responsible innovation within their organization

- Anyone interested in cutting edge design & business methods

Your Teachers:

J. Paul Neeley - Designer & Researcher

Ted Hunt - Speculative Designer

Accessible Pricing:

We are finding ways to make School of Critical Design a more inclusive and representative forum as we address the critical challenges facing our planet, people, and organisations.

We understand that income and means is unequal across personal, regional, and global contexts. To accommodate these differences we ask you to self-select from the following price bands.

Please consider which price band you can afford without financial anxiety.  Higher price bands are enabling those with less financial security to participate.

If your organisation is funding your training please opt for the top band. If you organisation is non-profit/ academic and funding your place we suggest you opt for the second or third band. If you are in an early stage or your career or a student and you are self funding please choose the third band.


B: £900 - use code MCLASSB

C: £500 - use code MCLASSC

For Companies:

For more information on multiple spots on a program or to discuss a bespoke version of this course for your team please contact hello@critical.design for details.

We are also happy to invoice your company for spots on the course if that is easier. Contact hello@critical.design for details.


Interested in bringing speculative design or semiotics for innovation into your organization?

Skill up your team

We can run any of our courses or lectures for your organization or in-house teams.

Custom Experience

We develop custom topic and futures explorations for your organization.

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